The Way People Search is Changing

Posted: 2015-12-14 04:15:02

Artificial Intelligence is changing the way people search. Apple has Siri, Google has Google Now, and Windows has Cortana. Recently Cortana was also opened up to those on Apple and Google devices as well, even though it is not as deeply rooted as if on its native network.  However, the end result is the same.

When people searched the search engines they had to manually type in their search. This search generally included a keyword or keyword phrase. When speaking to these personal assistants, users are not just spitting out keywords. Instead the user starts to think of the AI as a person that can understand English. This starts the user into actually asking the AI’s actual sentences.  Also with the new browser Edge there is a built in Cortana search feature.

We have preached that great Content is still king. This is an excellent reason why writing good content can come in handier then trying to add keywords into your text. Even though these AI’s are starting to gain ground on desktops they started in mobile which means the user is ready to buy. If you have not checked out our last article read it, as it is more about this topic.


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