Choosing the Best Small Business SEO Services
Gone are the days when simply repeating keywords at the bottom of web pages was all it took to get top page rank on SERPs. Today, search engines are smarter than ever, constantly updating their algorithms and systems to guard against scammers and the less than ethical tricks that they use to get top ranks. These changes are often hard to keep up with and even more challenging to rise above without solid SEO work to fall back on. This is where search firms and their small business SEO services come to play. Their task is to make your web pages as search-engine friendly, useful, and relevant as possible in order to improve SERP rankings and draw more audience attention and in turn, relevant traffic to these pages. Many service providers will promise you success in SEO, but it can be hard to find the one that can truly deliver long-term success.
"Small businesses and website owners are in for a challenge, sifting through hundreds of SEO specialists that all promise beautiful things for their websites. Beware of black hat scammers dressed up as trustworthy professionals and inexperienced folks who know a thing or two about keywords and call themselves gurus," says Blackwood Productions CEO, Robert Bibb.
To save you the trouble of falling into the deceitful claws of spammers and scammers, here are some guidelines to help you find the best small business SEO services to match your needs:
• Start at the most obvious place—Google. Your search will be a lot easier if you can just Google best SEO firm and choose from the first 5 companies on the results, after all it's obvious that they practice what they preach. However, these top companies are often large-ticket firms who charge at least $50,000 per month for their services. This may even be larger than your capital when you first started your small business. A good solution would be to seek recommendations from other business owners and vendors such as yourself, frequent online forums, and check on SEO groups where you can get the best advice on good SEO services and firms that can best serve the needs of your small business. It is also best to localize your search so you can find a firm that is physically accessible or a freelance specialist with whom you can have face-to-face meetings.
• Consider your budget. You don't have to waste your hard earned money on large companies to get decent small business SEO services. There is a good chance that you will find a consultant or a small agency willing to work within your budget. Some will charge a few dollars per hour or ask for a monthly flat rate that can be very cost-effective for your cause. Others will do SEO work for free and ask for a percentage of the profit you earn with the help of their work. This is an excellent payment deal, because you can be certain that the firm will work hard to make sure you get the ROI you want.
• Be clear on bottom line goals. It is best to ask your SEO specialist or agency how much you can expect to earn after all the SEO work has paid off. They should have a concrete plan on measuring and tracking ROI after the campaign has been implemented.