4 Secrets to Effective SEO Search Engine Optimisation
Optimizing your website for better rankings in search listings is necessary so that your website can get the attention it needs from your target customers. There are many ways through which your site can get noticed online. SEO search engine optimisation is only one aspect of online marketing that you should pay attention to if you want to maintain your search rankings. To stay on top, you also need to throw in other techniques like social media marketing, regular website updates, and customer service. Here are 4 useful tips that you can use to help your website stay on top of SERPs:
1. Leverage social media sites. Even if you are the last to catch the social media wave, it's never too late to jump in. No longer are social networks just a hang out for bored teenagers. Today, Facebook and all other social media sites are big marketing giants and powerful tools for telling the world about businesses. Social media makes it easy for anyone to post pictures, put up blurbs about cool stuff or blurbs to make your new stuff seem cool, and share these contents with others. Importantly, social media gives way to establishing connections not just with old acquaintances and consumers but with new prospects as well.
2. Leverage social media some more. Allowing and encouraging your clients, readers, customers, and visitors to ask questions and post their opinions via social network is also a good way to stay in touch with them and be helpful with their concerns. When you provide useful answers to their inquiries, they see you as a valuable resource that they can link to, which can only mean good news for your search rankings.
3. Update your design. Don't let your website go stale and include new and tantalizing features from time to time. Updating your design doesn't only mean keeping with web design trends that are cool or in at the moment. It also means improving user experience so that people will be more encouraged to stay on your pages and browse your website some more. Search engines also count visit durations when they index and rank your pages, which is why it is important to keep your visitors interested so that they stay on your pages for more than 10 seconds. Generating interesting and relevant content is also one way to keep your website updated and significant to visitors.
4. Make customer service a commitment. Through social media, you can also provide customer service, real time, which means clients don't have to wait around for days just to hear from you. Social media makes excellent customer service possible. It allows businesses to pay attention to customers more and truly listen to their concerns. Especially since every complaint aired is seen by everyone within and sometimes, even outside the network. This is why it is also important to emphasize that while social media can do wonders in terms of your customer service, it can also wreak havoc in your reputation when not managed properly.