There is no definite equation or formula that you can employ to determine exactly when to outsource your SEO company services
or do it in-house. You will find many companies going back and forth in hiring outside help and using in-house talents to maintain their SEO campaigns as the situation asks. When deciding whether or not to outsource SEO work, keep in mind that your choice must be a based on factors like the location of your business, the industry you are in, your business model, and most importantly, your funds. This brings us to the first item in the checklist of main things to consider when outsourcing or doing SEO in-house:
1. Budget/Overall Costs. Cash will always be an issue whether you choose to outsource or simply assign an in-house talent to take care of your SEO work. If you can only afford to allot $200 a month for SEO, then you may not have the necessary budget to take your website to the experts. Cost is a good indicator of how good an SEO company is. Most (although not all) SEO consultants who try to sell you online marketing services for a few bucks while promising ridiculously high returns will probably engage in shady and spammy practices to give you short term results that will boost your ratings for a time, but end up penalizing your site because of unethical practices. Outsourcing reliable SEO company services requires some serious financial investment, not a few dollars each month. It may cost you upwards of $1,000 a month to run a decent SEO campaign if you hire a reputable company, but don’t worry—your website will pay for itself once the campaign starts bringing in returns.
2. Immediate Need. You also need to determine whether there is a critical need for optimization services in your business model or you can get by with a well-grounded, low-maintenance SEO campaign that can easily be handled by your in-house team. If however, your business model largely depends on a strong online marketing strategy, then outsourcing services to the experts while maintaining your in-house team might be necessary to get a good handle on your marketing efforts.
3. Availability of services and expertise. SEO is a large industry and professionals are literally scattered around the globe. It can be hard at times to find professionals that are available to you locally, which makes it more practical to outsource services (overseas even, when necessary). Hiring long distance is common practice in the SEO world. Not only is the system practical, it also serves both businesses and service providers well, budget-wise and time-wise.
Deciding whether or not to hire SEO company services for your online marketing efforts requires proper evaluation and analysis of your specific situation, factoring in the most relevant dynamics of your business as well as the current situation of the market. Keep these things and mind and you will be able to make an informed decision that will best serve your business.