Why Cheap SEO Services
Aren't Worth It
We've said it many times before and we'll never tire of saying it again and again: SEO is an investment. And so are all other online marketing practices that will help you establish branding, presence, and relevance online and build your authority in your specific niche. If you invest cheap bucks on SEO, you can also expect cheap SEO services that won't get you any closer even to the foot of the 10th page of Google's search results. The truth of the matter is optimization costs, but it doesn't have to cost you a leg and an arm to get right—which investing on cheap SEO probably will and here's why:
1. Quality SEO requires a lot of legwork and cheap SEO simply cannot give you this kind of service. The recent algorithm upgrades from Google (Panda and the more current Penguin update) have made it even harder to earn links and place content that ranks. This means more time and work should be put into researching and producing content that matter, ranging from articles to hand-produced videos, info graphics, PDFs, etc., and placing them in the right avenues. This kind of optimization requires expense, resource, and labor that cheap SEO services cannot afford.
2. Cheap SEO resorts to shortcuts because they often don't have enough resources to get quality work done. They take the easy way out and go to link farms that will get you thousands of back links for a few dollars. These links are often low-quality and don't offer much relevance to your business. Worse, Google detects unnatural link patterns that result from these activities and can instantly penalize your site and even remove you from their index completely.
3. As if it isn't bad enough that your site has been penalized because of cheap SEO services, you will also have to rebuild it from the ground up because restoring a badly damaged site that has a bad reputation in the eyes of search engines will be even harder and costlier than simply creating a new site altogether. This means lost market share, lost business, and a lot of lost time and budget.
These are just some of the reasons why going cheap isn't the smartest or even the cheapest way to go in SEO. Fishing for cheap services will actually cost you more in the long run, not only in terms of money but time and work as well. Our advise, go for an SEO provider that has all the internal resources, tools, knowledge and experience to create quality content that will help you get Google's favor. SEO is an investment in the future of your company. If you invest in cheap services, that is exactly what you are going to get. Invest in competitively priced services, and you will get competitive services from the hands of competent professionals.