Buy Affordable SEO Services, Not 'Cheap'
By now, business owners know the impact that search engine optimization and online marketing have in the health and performance of their business and how inevitable the tandem is in gaining the traffic and conversions they need. Because of this, many businesses are also willing to do whatever it takes to get affordable SEO services. Some resort to cheap SEO to save more of their budget and keep up with the difficult economic climate. However, buying ‘cheap’ services usually means buying low-quality or sometimes insufficient services that offer very little value.
A good rule of thumb is to find services that you can afford, but not necessarily ‘cheap’ services that may actually be scams and amateur operations.
In SEO and online marketing, you often get what you pay for. Cheap SEO simply cannot afford the amount of work needed for the quality that effective optimization requires. This includes building links, creating quality articles, and publishing in reputable and well frequented online resources. These things simply don't come for free or for cheap, even. If you fall into the trap of fraudulent optimization companies, you will end up losing your money, and worse, your website might be pushed far down the search results or may even be blacklisted for using black hat and unethical practices.
Can DIY SEO Save You Money?
Yes and no.
Yes because it is possible to save some money by doing some of the basic work yourself, provided that you have spare time. To start, read up on SEO. There are tons of resources and useful information that you will find online about search engine optimization, online marketing, and other strategies that can help your website perform. Increasing your knowledge on the different techniques and basic principles of SEO will not only help you understand its processes, it can potentially help you do some of the work so you don't have to outsource everything. Moreover, having enough knowledge about the inner workings of optimization will also help you find affordable SEO services that actually work.
Get membership or follow sites that offer great insights about SEO. Websites, blogs, forums, and services like SEOMoz, Blackwood Productions, and others have all kinds of tools, resources, and even Q&A forums that can help you learn more about optimization and search marketing. Some sites even offer step by step optimization guides and programs for a small membership fee.
Warning: You might also end up losing even more money by going the DIY route. If you make grave mistakes in your SEO campaign, it will cost you more to have them fixed by a specialist. This is why experts suggest that you entrust online marketing to those who know what they’re doing.
Buy Affordable SEO
There is nothing cheap about search optimization and online marketing. That said, it is possible to find affordable SEO services that won’t break the bank but still deliver the results you need. Instead of wasting good money on cheap SEO, save your budget for more substantial packages that actually work. Blackwood Productions can provide you with a comprehensive SEO package that includes quality link building, content and on-page optimization, ranking reports, Google sitemap automation, and blog services starting at $99.75 per month, with no set-up fees required. It's just a matter of finding the right services and trustworthy companies that can provide you with quality at a price range that you can afford.
Once various companies and businesses began to establish a foothold on the Internet, the importance of a top notch website became very evident. In the early stages of online businesses, sites were able to eschew affordable SEO services by simply filling their copy with buzzwords and keywords.However, now that Google's algorithms have caught up to these types of schemes, having access to affordable SEO services is now more important ...
How to Buy the Best SEO Service
Having a website can make you proud, especially when people think it looks great, which is good because a well-made site usually means more traffic... until you Google it. You can't find your website. If that's the case, don't panic, because the best SEO service can get you started on an affordable yet reliable search engine optimization program that can place your website on search engines.
Can I Do SEO By Myself?
Technically, you can, just like you can fix your own car. You can learn SEO by yourself—for free—because there are plenty of resources online to tell you how you can make your page friendly in the eyes of search engines. You may even sign up for a training course on web development and certification programs for SEO. But is it really worth your time? More importantly, are you willing to pay the very expensive price should you make a mistake and your website gets blacklisted?
DIY SEO can be overwhelming for the inexperienced business owner. If your time is important to you, you should really just hire an expert to handle your SEO campaign.
Selecting an SEO Professional
An SEO professional's qualifications should not be based on how many training courses they have gone through and their rates. They may provide the cheapest service and a lot of certifications, but can they provide the best results?
Some SEO practitioners claim that they can achieve a number one rank in search results pages for your website, promising that your website will get the highest amount of traffic when it comes to particular keywords. Do not believe them. Reaching first place is not easy, and anyone who promises to do this is just a month or less is lying. Keep in mind that search engines rank websites based on several criteria that tend to change, so SEO techniques that may have worked two years ago may not necessarily apply to a recent SEO campaign.
Things to Be Wary Of
Even the best SEO service won't produce results overnight. Be wary if the so-called ‘expert’ you are talking to does any of the following:
• Does not establish specific metrics by which to measure progress. From the start, a real SEO professional will ask you exactly what you want to achieve. He or she will map out the goals and establish the metrics of the business. What keywords do you want to rank for? Are you aiming for more conversions? Do you want more traffic from certain search engines? If the SEO firm you are talking to does not ask you these questions, find someone else.
• Gives you guarantees. Nothing in SEO can be guaranteed, so don't believe someone when he says otherwise.
• Uses overly-aggressive strategies. Being overly-aggressive with SEO tactics can get your website banned, so it is best to be cautious and ensure that the SEO professional is following the rules of search engines. Overly-aggressive black hat techniques might provide immediate ranking results, but if you're caught, then your reputation can be tarnished and it will be difficult to get back in the game.
Whether you are someone who owns a small business or you have already established a larger company, you are going to be heavily reliant on web traffic in order to remain relevant in your chosen field. That's why it is important to find the best possible SEO service.So how does a business that wishes to achieve all of their objectives find the best SEO service for their needs? By ...
The 15 Basics of Local SEO Service
It can be challenging to start a business (even if it's just small), but because of search engine optimization programs by local SEO service providers, it’s now a little bit easier to get customers. Local SEO is the best kind of search engine optimization program for marketing and promoting a local business on the internet. In this article, we will tell you more about affordable and local online marketing techniques that can give you more incoming traffic.
Understanding Local SEO
Gone are the days when people solely relied on an actual phone book; search engines have become the yellow pages of today's generation. Potential customers in your town, state, city, or surrounding area could be looking for you online, and it’s the job of local SEO to tell them where you are. Basically, local SEO is a specialized technique that aims to promote your website and business to people who are located physically close to it.
How Can I Make My Business Grow Through Local SEO?
1. Make a user-friendly website.
The meta data of your website must be accurate and abide by the guidelines of Google Webmaster. Do some on-site optimization first by fixing or creating better meta descriptions and page titles. The ideal page title must have one to two relevant keywords and the name of your business.
2. Submit your website to leading and local search engines.
Bing and Google are the major search engines today, so do submit your website to them. However, don't forget to submit in local search engines, too. For example, if your business is aimed at the Chinese market, submit the website to Baidu, a local search engine in Chinese.
3. Use Google+ Local.
It's easy to use and it's free, so there's nothing to lose. You can also manage your listing to make it more suitable to your liking.
4. Apply Google Analytics.
Google Analytics is still the best analytics tool on the internet. It's free and simple to sign up, so you can instantly add the code to your website and start collecting data about web traffic to your website. Now you can keep track of the number of visitors, find out where they are coming from, how long they stay, and how they found your website. This tool can help you target your site locally.
5. Create a marketing campaign online.
Use Google AdWords that lets you choose keywords, attract people to your site through what they're searching for, and write your own marketing ads. Pay Google only when the ad is clicked. Google AdWords is a highly targeted ad program. For a more effective campaign, don't forget to use Ad Extensions that displays your Google+ page, phone number, and local information.
6. Make business profiles in social networks.
Spread the word about your website through social networks like Facebook, LinkedIn, Foursquare, and Twitter, and make friends and family like or follow you. From there, strive to naturally establish your presence in social media.
7. Join local listings and local directories.
Increase your inbound links and get more traffic when your website is in local directories. Yelp.Com, Yell.Com, BingforBusiness.Com, and Local.Yahoo.Com are among the notable local directories where you should get listed.
8. Try mobile SEO and improve accessibility.
More people are browsing websites through their tablets and smartphones, so make sure that they can easily browse your website through their mobile devices, too. Have a mobile site made by a company that offers local SEO service. This will make your website more mobile-friendly and easier to view.
9. Get involved.
Be active in your community so you can promote your business in your local area, too. Join local forums to advertise or promote your products or services, but avoid spamming or you might get banned.
10. Allow sharing.
Make it easier for your visitors to share what they are reading in your website by adding social sharing buttons to social media sites.
11. Simplify monitoring of errors with webmaster tools.
Webmaster tools from Bing and Google can help you detect any issues in your website and fix them.
12. Allow reviews.
Many local directories and local sites allow customers to review businesses. This can help add credibility to your business, too.
13. Have a blog
Build rapport with your customer base by launching a blog. Talk about your talent, business, services, industry, and promote your products and services. Connect your blog and Facebook page through an RSS reader application, so each time you post something new, it is automatically shared in Facebook.
14. Be consistent.
Use the same business name, telephone number, address, links, and descriptions to create consistency. Make a separate file where you can simply retrieve information about your website so you can copy and paste them as required.
15. Upload pictures.
Post pictures of your business in local directory websites and social media. Pictures provide some of the best exposure your business could have. You don't need to use professional quality images, but as long as they can properly represent your product, service, or company, then they're okay. For SEO purposes, make sure that the file name of your photo contains a relevant keyword and the name of your business.
So people know the website of your business exists? What is your strategy for driving traffic to the website or your business? Is the strategy effective? Do you have a call to action that brings customers down to your office? If you don’t have a reasonable answer to these questions, then there is every indication that your business is in need of a local SEO service.What you need is someone that ...