Our platform does the heavy lifting, but our in-house professionals are always monitoring. We periodically make changes to our link algorithms as well as our placement scripts and ideologies. We monitor each and every account and custom tweak the specifics of each campaign to get the best results possible for the chosen set of keywords.
Our SEO pros have been dedicated to our technology for more than a decade and have a very high understanding on how the platform works and how to use it to reach your goals, and the results show it!
If we see a campaign not performing to par, we review additional aspects of SEO to pin point the culprit and get it fixed. Two of the biggest things we have seen that hold back a sites ranking is pre-existing SEO and spam backlinking.