When it comes to creating a very strong and reliable online marketing strategy, the search engine ranking of your website is one of the most important factors to consider. The major aspect of your online marketing strategy begins with the SEO techniques you use for your site and your site itself.
Nevertheless, to make that the search engine rankings of your website very high, you will need the help of local SEO services. According to studies, about 35% of all online search traffic comes from queries of local search. Google ranks the results of local searches based on the IP address and location of the searchers.
So as a business owner, you need local SEO services to help you increase your rankings and appear at the top of search engine listings. In order to strengthen your search engine optimization strategy, here are some things you should know about local SEO services.
Local SEO and Traditional SEO Are Not the Same
Local search engine optimization is focused on increasing the ranking of your business website for searches that are based on locations. A lot of local searches are made from people looking for services or business like “pizza near me,” “local phone repairs,” or “marketing firm.”
So whenever users make query such searches, the search engine recognizes that they are looking for businesses and give them results that are location based. The search engine will give the user a result that it believes is relevant to their search and is within a short range from the user.
On the other hand, traditional SEO helps to increase the ranking of a site by optimizing the performance of the site and strategically placing some relevant keywords or phrases in the content of the site. Most times, these contents are not for terms are based on location. Searches like this don’t need results from products or services that are close by, which is why the rankings of those sites are based on their content.
Consistency in Information is Vital
One vital factor of local SEO services is that it improves your consistency of information. This implies that all your results on different search engines should have accurate, identical information, especially the name, phone number, and address of your business. Listings that are not consistent is one common issued faced by a lot of local businesses.
The inconsistent listing provides your potential customer with information that is not correct regarding your business and this results in lost sales. It as well affects your rankings on search engines because the different listings you have are competing against each other.
Your Online Reviews and Ratings Matter a Lot
When it comes to determining how satisfied your clients are with your product or service, reviews matters a lot. But reviews also matter a lot for your rankings. According to studies, the buying decisions of about 90% of customers are influenced by the reviews and ratings they see online.
The ratings of your business are also taken into account by search engines when it comes to the rankings of your site. If you have more rating, it will help to boost your ranking, and local SEO services can help you increase the rating of your site.
Local Seo Services