Many website owners either lack the manpower or the knowledge to give their clients the SEO services that they want. And since they don’t want to risk losing their clients they wouldn’t want to send them away to another firm. So, what do they do? They try to keep their clients happy by outsourcing the search engine optimization work. At the end, it turns out to be a win-win for everyone as they would be able to retain their clients while the supporting them with the SEO services that they deserve.
Tracking results from SEO resellers
It is one thing to find reliable SEO resellers in Canada but keeping track of their work is much more important. Most times, only traditional tools are available for firms to keep track of results. However, there are a few resellers that provide custom dashboards for this purpose. Nevertheless, that to ensure efficient tracking there is the need for good communication.
So, how do you keep track of the work provided by your chosen SEO resellers in Canada? Here are 3 efficient ways to do so;
Track organic traffic and rankings
The primary purpose of ensuring search engine optimization is to have better rankings. Any SEO campaign that does not lead to better rankings will generally be considered as a waste no matter how well executed it might have been made. This why it’s best you track rankings and organic traffic yourself as it helps to give you an insight as to how things are being done.
You can efficiently track the progress of your clients’ sites by putting your favorite rank tracker to use. Apart from helping to track your clients’ progress, this sure method can also be used to always keep your reseller’s activities at a close watch. By so doing, you don’t have to depend only on their analytics.
When it comes to tracking SEO resellers in Canada, there are certain things you will just have to do yourself. Monitoring backlinks is one of them. Obviously, it becomes your full responsibility to keep a check on the quality and type of backlinks your reseller is helping you to create. At this point, you need to watch out for those links that do not meet up to your expectation particularly those that contradict your service level agreement (i.e. poor quality links).
For instance, if you keep having 20+ links when you were promised DA 40+ links then you should reconsider. This is why you need to monitor backlinks yourself. Tools such as AgencyAnalytics can help smoothen the entire process.
Aside from the weekly report you receive from your reseller, you need to try as much as possible to ensure constant communication with them. The best way to know your current and future plans is to maintain a constant touch with your resellers on your campaign. Your reseller needs to be aware of your next moves. On the other hand, it is the duty of your reseller to keep you informed of the latest happenings in the SEO world.
Seo Resellers Canada