Professional SEO service providers or firms are everywhere these days. That is not surprising considering the role of websites in improving brand awareness for businesses. A website with a poorly executed SEO strategy stands little chance of growing the brand or business.
However, the number of professional SEO service firms can be a problem. This is because (especially for a new brand with little to zero knowledge of SEO) it can be hard to pick out one suitable SEO from the pack.
That said, any SEO firm that does not clarify the points below in their pitch are likely not professional at best. At worst, they don't know what they are doing
1) Link Building
Getting backlinks to any website is one of the best SEO strategies. But, quantity must never be prioritized over quality.
Many unprofessional SEO firms seek to impress clients with their knack for delivering hundreds of backlinks. But most of the time, what they sell is low-quality backlinks. And this shows they are not aware that such backlinks negatively affect your websites rankings.
The latest update to the Google Search algorithm has made tactics like this obsolete. It is better for your chosen SEO firm to have a strategy of just a few quality backlinks.
As a matter of fact, one quality backlink from a top-tier website is worth more than thousands of low-quality backlinks.
2) Website upgrade/audit
One of the first things any professional SEO service firm should do is a comprehensive audit of your website. Mediocre SEO firms would never pitch making changes to your website as part of their services.
They would rather leave your website the way it is and just get on with off-site SEO. But the professionals know that on-site SEO is a very important aspect of getting the required results.
3) Guaranteed top rankings
In other to attract gullible clients, many SEO providers pitch fast Google top rankings to clients. Some go as far as claiming they can get your website to the top spot on the first page of the search engine results for some keywords.
The truth is, no SEO firm can give you an assurance of the top spot of a search engine in a short period of time. Since SEO is a continuous and ongoing process, it takes a long time to get the required results in search engines.
Professional SEO service providers always take the long view and would make you aware of that. In the short run, they make sure visitors to your website find it compelling enough. This would get you loyal, repeat visitors who would likely recommend the website to friends.
4) Content quality
There is a saying in SEO that content is king. To a large extent, this is true.
It is for that reason reputable SEO firms are also content providers. The content must be of high-quality and must be written in impeccable, easy-to-understand language.
Be wary of SEO companies who don't take the quality of their content seriously. Because, most of the time, it is the quality, variety, and consistency of your content that would get your loyal visitors and traffic over a long period.
These are the four important points any professional SEO service provider must be able to give you an assurance on. These should help you separate the best from the charlatans who are only after your money.
Professional Seo Service