Fact is, if you fall for all ads you see online about how easy it is to succeed in this business, you would most likely fail.
First of all, you need to have a decent grounding on what SEO is all about. Then, you need to have some knowledge of how to handle a business.
So, before actually starting out, an internship at an SEO business would be a good foundation. If you can't get an internship or employment in a SEO-related firm, search online for resources.
There are several helpful guides on the Internet that would guide you to understanding what SEO and the business are all about.
So, you now know the fundamentals of the business. It is time to launch an actual business. Obviously, the question becomes, 'What are the things you need to do to succeed?'
Below are some simple but important tips to starting a lucrative SEO reseller business
1) Register with Reputable SEO companies
There are several SEO businesses with reseller or affiliate programs. But not all of them deliver on their promises.
You must research carefully and find the companies that would give you value for your hard work. There is no point getting clients only to have them become disappointed down the line due to poor SEO results.
And make sure the companies you picked all use Whitehat SEO techniques. Any other thing would only hurt your reputation in the long run.
2) Master SEO optimization strategies
Your study of SEO must have exposed you to rudimentary SEO techniques. But to start a successful SEO reseller business, you must be a master in on-page and off-page SEO techniques.
Though the SEO companies you are affiliated to would do all the grunt work, learning SEO optimization strategies would,
- Help you land clients easily when you pitch your servicesKnow when the SEO firms you registered with are not providing good servicesHelp you perform SEO audit for your clientsEnable you to perform keyword research and analysis for clients.
3) Know where to find clients
Finding clients should not be as difficult as looking for a particular pin in a box of identical pins.
Even though clients' niches are different, a decent SEO reseller business should be able to work with all sorts. One good place to get clients is Warrior Forums and some freelance sites. Many potential clients place ads there.
Simply do your research for the targeted keywords to get the desired clients in whatever niche.
4) Pricing your services
Before you finally launch your SEO reseller business, you must have a clear idea of how much to charge your clients.
As a reseller, this is important as your profit margin must be able to justify the hard work you put in.
On the other hand, you could easily price your way out of the market. Due diligence is necessary. Look at what other resellers are charging clients. That should give you an idea how to make your services competitive.
But be wary of charging too low. Apart from making it difficult to break even, many clients consider low prices a sign of poor quality service.
So, these are some of the basic tips to start a successful SEO reseller business. Hopefully, as you grow in the business, you would learn a few more strategies to help you stand out from the rest.
Seo Reseller Business